Gain mindshare with executives.
Obtaining mindshare within the executive level of your target market is a challenge. Engaging a marketing partner that understands how to communicate with and effectively target this market is crucial. Through years of experience, TeleNet has developed best practices, which allow us to successfully reach and schedule appointments with executive level decision-makers.
These include:
- Prequalify the target account list to ensure we're pursuing the right executives.
- Develop concrete and meaningful benefits rather than using "buzz words".
- Design all messaging to be highly customized to the type of business, industry and decision-maker.
- Engage "gatekeepers" in the process.
- Stand ready to utilize multi-media touch techniques, particularly one-to-one email.
- Seek to understand the prospect's current business situation, allowing both parties to ensure the meeting is productive and meaningful.
TeleNet can schedule appointments directly within your account executive's MS Outlook calendar and will provide a detailed prospect profile in order to arm your sales team with the information needed to ensure the appointment is meaningful.
Additionally, TeleNet's strategic partnerships allow us to build highly customized appointment setting campaigns to include three-dimensional mail pieces, high-end giveaways, personalized URLs and more.
Contact us online to learn more about using TeleNet's appointment setting expertise and to tap into our best practices for marketing to top executives. Or call us at 877.282.2345.
If you would like to inquire about our services,
please contact us today.
