Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
Summary
The SEI Advisor Network provides independent advisors with outsourced wealth management platforms that are designed to meet the demands of a new generation of wealthy clients. Learn how SEI's Corporate Marketing partnered with the Advisor Network marketing team to develop a formal lead generation strategy including a multi-media mix of e-mail, web banners, print advertising, direct mail and telemarketing.
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
Summary
BancIntelligence's unique online advisory solution provides the banking industry with objective, financial and market analysis. Targeting C-Level decision-makers, BancIntelligence found that their message was too complex to communicate via direct mail and email alone. Therefore, they devised a marketing approach which utilized appointment-setting and one-on-one customized Web conferences. Learn about their unique approach and how Te...
Jack Henry & Associates Finds Success with TeleNet's Lead Generation Program
Summary
Jack Henry & Associates has provided information technology systems to financial institutions for 30 years. After evaluating many types of lead generation initiatives, Jack Henry determined that telemarketing produced the best results for uncovering new core deals. Knowing the media was only half the battle, as Jack Henry also needed to find the "right" telemarketing partner. Read how Jack Henry approached their vendor evalution and...
CTDI Supply Taps New Markets with TeleNet's Lead Generation Programs
Summary
CTDI Supply is known as "the strongest link within the Telecom Supply Chain." Since 2002, CTDI has partnered with TeleNet to implement lead generation initiatives targeting CLECs, telecom consultants, wireless carriers, and Fortune 1,000 corporations. Learn how TeleNet developed an ideal customer profile, acquired pinpointed lists, developed "pain-inducing" questions and deployed strategies that have helped CTDI grow 15%.
Targeted Multi-Media Lead Generation Program Produces 23:1 ROI
Summary
Market research indicated that our client's marketing message was too complex to resonate with their target market. As a result, a mulit-media program focused on awareness and education was developed and deployed. The initiative produced a 23:1 Return on Investment.
"Telemarketing is a vital key to our success. Without TeleNet’s team, we would not have created the traction required to speak directly with our targeted advisors, qualify them and ultimately schedule appointments for our ..."
"It's critical for us to partner with a marketing provider that can effectively and professionally communicate at the executive level. TeleNet's communication specialists are seasoned professionals, who we fully trust to br..."
"Our experience told us that telemarketing was the key lead generator for new core deals. Our challenge was to find the right vendor. At TeleNet, we found the professionalism and expertise needed to generate the results we ..."
"As a sales manager, I believe that it's crucial that our sales reps focus on prospects that are ready to buy. That's why the program that TeleNet runs is so important for us. They provide highly qualified leads that need i..."