Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
Summary
The SEI Advisor Network provides independent advisors with outsourced wealth management platforms that are designed to meet the demands of a new generation of wealthy clients. Learn how SEI's Corporate Marketing partnered with the Advisor Network marketing team to develop a formal lead generation strategy including a multi-media mix of e-mail, web banners, print advertising, direct mail and telemarketing.
Jack Henry & Associates Finds Success with TeleNet's Lead Generation Program
Summary
Jack Henry & Associates has provided information technology systems to financial institutions for 30 years. After evaluating many types of lead generation initiatives, Jack Henry determined that telemarketing produced the best results for uncovering new core deals. Knowing the media was only half the battle, as Jack Henry also needed to find the "right" telemarketing partner. Read how Jack Henry approached their vendor evalution and...
Targeted Multi-Media Lead Generation Program Produces 23:1 ROI
Summary
Market research indicated that our client's marketing message was too complex to resonate with their target market. As a result, a mulit-media program focused on awareness and education was developed and deployed. The initiative produced a 23:1 Return on Investment.
"Telemarketing is a vital key to our success. Without TeleNet’s team, we would not have created the traction required to speak directly with our targeted advisors, qualify them and ultimately schedule appointments for our ..."
"Our experience told us that telemarketing was the key lead generator for new core deals. Our challenge was to find the right vendor. At TeleNet, we found the professionalism and expertise needed to generate the results we ..."