Show: All | Blog Posts | News Items | Best Practice Guides
Blog Posts
Lead Nurturing: What is Most Critical?
Jun 6, 2008
When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In the world of lead nurturing, content is king. As stated in our article "Show 'em the Love":http://www.telenetmarketin...
Lead Nurturing: Three Components to a Successful Approach
Feb 19, 2008
In order to maximize investments in telemarketing and other lead generation programs, many marketers are taking a closer look at lead nurturing - to move their long-term leads and qualified prospects into their sales funnel. Since the definitions, strategies and tactics used in best practice lead nurturing programs can vary greatly between published case studies and th...
Why Integrating Direct Mail with Telemarketing Makes Sense
Feb 18, 2008
With such a large focus on integrating email with telemarketing, one might wonder if direct mail is also still beneficial in generating leads. We recently discovered some interesting stats relating to direct mail integration while analyzing a recent survey of high-tech marketers regarding their telemarketing lead generation practices. By analyzing responses of more ...
News Items
Show 'em the Love: How You Can Create a Content-Rich Nurturing Strategy.
Jan 6, 2008
Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal. Nurturing is a relationship-building strategy where we seek to provide relevant and tailored content through an on...
Best Practice Guides
There are no best practice guides with that tag.
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training