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Recent campaign data shows that post-event lead generation telemarketing to attendees and non-attendees yields almost identical results

Mar 5, 2009

Here is an example of a recent lesson in event follow-up: _Always telemarket to all event registrants, not just the attendees._ People who sign up for an event, webcast or conference do so for a reason- but cannot always attend. Reaching out to those who could not actually “make-it” can yield very valuable results. We’ve all done it: we register for an event because ...

Tagged: lead generation, lead generation telemarketing, event telemarketing, telemarketing lead generation, telemarketing leads, telemarketing sales leads

Timing Is Everything: Making the Most of Pre-Event Telemarketing

Mar 17, 2008

Spring is fast on its way, and for marketing departments nationwide, it’s event season once again. This creates an environment saturated with options for business professionals—so saturated, in fact, that the barrage of invitations can end up sounding a lot like white noise. So how can you make your event stand out from the others? Many companies look to telemarketin...

Tagged: event telemarketing, telemarketing event schedule, driving event attendance

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