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How to Develop a Telemarketing Call Guide (not a script!)
Nov 9, 2009
With each cold call that is made, the telemarketer has an ideal conversation in his/her mind, including an opening, probing questions, value messaging and a closing. A key component to every Lead Generation campaign is the calling script. However, a _call script_ does not typically yield results. Rather, those who utilize a _*call guide*_ are most successful. Keep ...
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