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News Items
Fight Recession with Improved Telemarketing: New Data + 5 Insights
Apr 15, 2009
With the economy deteriorating over the past year, it’s no surprise that marketers are changing the way they use specific tactics, such as B2B telemarketing. A new report from TeleNet Marketing Solutions offers a snapshot of how marketers are adapting their telemarketing strategies to deal with economic conditions. If you are a MarketingSherpa subscriber, please rea...
Best Practice Guides
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Building Contact Data
Marketing departments need quality data in order to consistently contrib... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Keep Content Current to aid Lead Generation
One key to a successful demand generation campaign is making sure market... Read more »
Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation