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Blog Posts

Increasing Leads Through Active Listening & Responding with Value

Aug 30, 2010

Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of "developing an effective call guide, not a script":http://www.telenetmarketing.com/blog/141/How-to-Guide-a-Conversation-Not-Script-It. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & cl...

Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices

News Items

Fight Recession with Improved Telemarketing: New Data + 5 Insights

Apr 15, 2009

With the economy deteriorating over the past year, it’s no surprise that marketers are changing the way they use specific tactics, such as B2B telemarketing. A new report from TeleNet Marketing Solutions offers a snapshot of how marketers are adapting their telemarketing strategies to deal with economic conditions. If you are a MarketingSherpa subscriber, please rea...

Tagged: lead generation, telemarketing sales leads, lead generation best practices, lead nurturing, lead nurturing best practices

Best Practice Guides

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