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How to Guide a Conversation, Not Script It
Jul 23, 2010
In a blog he wrote last November, "Jon Plant":http://www.telenetmarketing.com/blog/113/How-to-Develop-a-Telemarketing-Call-Guide-not-a-script explained the difference between a script and a call guide. In it, he referenced 6 considerations, which are important to the development of an effective call guide. There were two items on that list (of equal importance) that I t...
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