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Blog Posts
Telemarketing's Role in a Struggling Economy
Jun 26, 2008
Tuning into a webinar hosted by "Firstwave":http://www.firstwave.com/ last week, I heard a new statistic quoted by BearingPoint's Global Director of Integrated Marketing, Paul Dunay: "B2B marketers are reporting a 60% increase in the length of the buy cycle because of the down economy" (Dunay noted "MarketingSherpa":http://www.marketingsherpa.com/ as his source). Obvi...
Be Relevant - Prospect Focused Messaging for Successful Lead Generation Telemarketing
Apr 22, 2008
Every once and a while we as marketing and sales professionals need to step back and listen to what we are communicating to prospects. Recently, Jill Konrath featured a post called "Trash Talk & Delete Buttons - A Candid Letter from Your Prospective Customer":http://sellingtobigcompanies.blogs.com/selling/2007/09/trash-talk-dele.html in her "Selling to Big Companies Bl...
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training