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Telemarketing's Role in a Struggling Economy

Jun 26, 2008

Tuning into a webinar hosted by "Firstwave":http://www.firstwave.com/ last week, I heard a new statistic quoted by BearingPoint's Global Director of Integrated Marketing, Paul Dunay: "B2B marketers are reporting a 60% increase in the length of the buy cycle because of the down economy" (Dunay noted "MarketingSherpa":http://www.marketingsherpa.com/ as his source). Obvi...

Tagged: lead generation telemarketing, lead nurturing, lead generation, targeted lead generation, lead generation messaging, telemarketing sales leads

Be Relevant - Prospect Focused Messaging for Successful Lead Generation Telemarketing

Apr 22, 2008

Every once and a while we as marketing and sales professionals need to step back and listen to what we are communicating to prospects. Recently, Jill Konrath featured a post called "Trash Talk & Delete Buttons - A Candid Letter from Your Prospective Customer":http://sellingtobigcompanies.blogs.com/selling/2007/09/trash-talk-dele.html in her "Selling to Big Companies Bl...

Tagged: telemarketing lead generation, targeted lead generation, sales telemarketing leads, lead generation messaging

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