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Examining Cost & Historical Stats to Estimate Realistic Results & Maximize Investments

May 19, 2009

Reviewing recent campaign metrics for an outbound lead generation campaign aimed at 1,000 prospects that downloaded a whitepaper, I found some interesting cost statistics, which are worth sharing. In this particular campaign, the telemarketing targeted approximately 1,000 “responders” for the purpose of qualifying and identifying “sales-ready” leads. The results we...

Tagged: lead generation, targeted lead generation, lead generation metrics, telemarketing lead generation metrics, lead nurturing

Keep Your Company Top of Mind and Market SMARTER!

Feb 12, 2009

In a recent article in "Entrepreneur Magazine":http://www.entrepreneur.com/magazine/entrepreneur/2008/november/198022.html, Robert Kiyosaki, author of the Rich Dad series of books said “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of th...

Tagged: lead generation telemarketing, telemarketing leads, telemarketing sales leads, telemarketing lead measurement, lead generation metrics

Telemarketing Lead Generation: Beyond Statistical Measurability

Nov 21, 2008

In today’s climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per opportunity, cost per sale, ROI) statistics to measure, evaluate and compare programs. Wh...

Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing

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