Show: All | Blog Posts | News Items | Best Practice Guides
Blog Posts
There are no blog posts with that tag.
News Items
How to Swipe Accounts From Competitors After M&As -- 5 Marketing Prep Steps
Sep 21, 2006
Is your industry going through a lot of mergers and acquisitions? As your reps know, clients of companies in the midst of big changes such as M&As are often ripe for the picking. In this MarketingSherpa Case Study, discover five prep steps a top technology marketer uses to be able to grab marketshare more easily whenever a new M&A arises. Also includes lessons lea...
Best Practice Guides
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing