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Telemarketing Lead Generation: Beyond Statistical Measurability
Nov 21, 2008
In today’s climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per opportunity, cost per sale, ROI) statistics to measure, evaluate and compare programs. Wh...
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