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Blog Posts
Maintain A Strategic Vision for Your Lead Generation Initiatives
Aug 12, 2008
Is tactical campaign management getting in the way of your strategic vision? It’s easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your results. However, it’s also important to maintain a strategic focus on your efforts. Here are some steps that you can take to help kee...
How to develop a telemarketing Critical Business Issue (CBI) voice mail strategy
May 7, 2008
The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting “live” with your decision-maker. And let’s face it; most decision makers are not hanging out by their phones wa...
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing