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Blog Posts
Successful Call Centers Reap Benefits from Ongoing Training
Aug 8, 2008
Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company's product or service, explaining the company's core competencies, showing them how to listen to what the market is saying, and demonstrating how to probe to find out what potential custo...
Successful Lead Generation Tactic: Engage The Gatekeepers!
Jul 14, 2008
In Melissa Joffrion’s recent blog entry, titled "Lead Generation to C-Level Executives":http://www.telenetmarketing.com/blog/36/Lead-Generation-to-C-level-Executives-How-to-be-top-mind-and-in-front-of-executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers an...
Telemarketing's Role in a Struggling Economy
Jun 26, 2008
Tuning into a webinar hosted by "Firstwave":http://www.firstwave.com/ last week, I heard a new statistic quoted by BearingPoint's Global Director of Integrated Marketing, Paul Dunay: "B2B marketers are reporting a 60% increase in the length of the buy cycle because of the down economy" (Dunay noted "MarketingSherpa":http://www.marketingsherpa.com/ as his source). Obvi...
News Items
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Best Practice Guides
How Many Telemarketing Attempts Does it Take to Reach Your Prospects?
Aug 15, 2007
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions to make 3 attempts to every prospect. However, new data shows that these past statistics no longer hold true. Examinin...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training