Show: All | Blog Posts | News Items | Best Practice Guides
Blog Posts
Telemarketing Lead Generation – Why Invest the Time?
Aug 26, 2010
As companies examine the use of telemarketing, and ultimately make the decision to “test” or pilot a telemarketing lead generation approach, there are significant reasons to invest adequate time to ensure the pilot is effective and the right ongoing expectations are set. It’s not unusual for an organization to initially want to pilot a telemarketing lead generation p...
Understanding the Three Cs of Sales Reps
Aug 12, 2010
The owner of the first marketing agency that I worked for taught me the “Three Cs of Sales Reps”. I’ve googled this topic to see if it’s documented elsewhere. Since I have not been able to locate it, I think it’s a topic worth sharing with our readers. In my opinion, it’s something that all Marketers should know- especially those who are tasked with creating leads fo...
4 Must Have Elements to a Successful Lead Generation Telemarketing Campaign
Jul 9, 2010
Over the last few weeks, I have had a number of meetings with clients and prospects in which the same basic question continued to re-emerge, “What do I need to do to ensure my telemarketing program is successful?” With each company having slightly different program objectives and organizational structure, we discussed a number of specific strategies and tactics needed...
News Items
What do you do to train your lead generation professionals?
Jun 24, 2010
DMNews interviews TeleNet's Vice President to learn about our training tactics & best practices for successful lead generation agents. Training can't be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our lead generation agents into three skill levels. Each level has a specific set ...
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Best Practice Guides
Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot
Jul 15, 2010
You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask… # *Is the Sales organization seeing value and opportunity in the leads which have been delivered?* This is the most important question to answer. Whi...
Six Questions to Ask When Seeking a Lead Generation TM Agency.
Jun 10, 2010
If you're evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask. # *What is your knowledge of my company / industry?* Finding an agency with relevant experience is crucial. Tell me about your experience in my industry. What’s your approach? Do you have case studies to share? Are you working with my co...
How Many Telemarketing Attempts Does it Take to Reach Your Prospects?
Aug 15, 2007
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions to make 3 attempts to every prospect. However, new data shows that these past statistics no longer hold true. Examinin...
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices