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Blog Posts

The Power of a Face to Face Meeting

Dec 21, 2011

We recently had one of our clients attend an onsite meeting with us at our facility. This meeting was invaluable in forging stronger relationships, collaborating on ways to improve/enhance and exhibiting TeleNet’s team and process. While we talk over the phone and email on a daily basis, having everyone together in the same room was powerful. Day to day business is b...

Tagged: teleprospecting, lead generation, targeted lead generation, lead generation telemarketing, telemarketing sales leads

B2B Cold Calling During the Holidays

Nov 28, 2011

Where has 2011 gone? It’s hard to believe we are winding down and about to close out another year. The hustle and bustle has begun this holiday season – planning parties, making holiday gift lists and putting up decorations. But don’t forget! This can be a great opportunity for your telemarketing campaigns to reach key decision makers. Don’t assume your prospects wil...

Tagged: teleprospecting, lead generation telemarketing, b2b cold calling, lead generation, targeted lead generation

Probing Beyond the BANT in Teleprospecting

Nov 7, 2011

Teleprospectors are encouraged to capture 4 key pieces of information when uncovering lead opportunities: Budget, Authority, Need and Timeframe. Often the teleprospector will get bogged down in uncovering these BANT details and lose sight of what’s really driving the prospect’s need. It is encouraged to probe beyond traditional BANT questions and seek to discover more...

Tagged: teleprospecting, lead generation teleprospecting, lead generation telemarketing, telemarketing leads, telemarketing sales leads, targeted lead generation, bant lead generation, bant teleprospecting

News Items

Acuity Achieves Success With TeleNet

Dec 9, 2010

Contracting out contact center tasks to the right partners—BPO (business process outsourcer) firms that excel in people, process and technology--can generate significant bottom-line results. For these outsourcing companies’ success depends on how well they can make their clients’ programs successful. Acuity Brands, which sells commercial lighting products to the new ...

Tagged: lead generation, lead nurturing, targeted lead generation, telemarketing lead generation, telemarketing sales leads, lead generation telemarketing

What do you do to train your lead generation professionals?

Jun 24, 2010

DMNews interviews TeleNet's Vice President to learn about our training tactics & best practices for successful lead generation agents. Training can't be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our lead generation agents into three skill levels. Each level has a specific set ...

Tagged: telemarketing lead generation, targeted lead generation, lead generation telemarketing, lead generation, sales leads

Hewlett-Packard division uses outbound telemarketing for lead generation

Jan 7, 2010

Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing

Best Practice Guides

Seven Key Findings from Telemarketing Lead Generation "Best in Class" Survey

Jun 29, 2011

For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry - are utilizing teleservices within their business-to-business lead generation strategy. Rather than analyzing the survey responses as a single group, TeleNet divided the responses into two...

Tagged: teleprospecting, lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, lead generation telemarketing, b2b teleprospecting

How to Improve your 2011 Telemarketing Lead Generation Results

Nov 15, 2010

As we approach 2011, here are six tactics that will improve your lead generation results and yield a positive return on investment. *Define (and Redefine) Quality* You’ve likely heard the saying “if you throw enough stuff at the wall, something is bound to stick”. While this may be true, it’s not a wise strategy when defining how many and what type of leads shoul...

Tagged: lead generation, targeted lead generation, lead generation telemarketing, lead generation telemarketing best practices, sales leads telemarketing, lead nurturing

Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot

Jul 15, 2010

You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask… # *Is the Sales organization seeing value and opportunity in the leads which have been delivered?* This is the most important question to answer. Whi...

Tagged: lead generation, targeted lead generation, lead generation telemarketing, lead generation telemarketing pilot, lead generation telemarketing results