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Best Practice Guides

Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot

Jul 15, 2010

You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask… # *Is the Sales organization seeing value and opportunity in the leads which have been delivered?* This is the most important question to answer. Whi...

Tagged: lead generation, targeted lead generation, lead generation telemarketing, lead generation telemarketing pilot, lead generation telemarketing results

Six Questions to Ask When Seeking a Lead Generation TM Agency.

Jun 10, 2010

If you're evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask. # *What is your knowledge of my company / industry?* Finding an agency with relevant experience is crucial. Tell me about your experience in my industry. What’s your approach? Do you have case studies to share? Are you working with my co...

Tagged: telemarketing lead generation, lead generation telemarketing, sales leads, targeted lead generation, sales leads telemarketing

How Many Telemarketing Attempts Does it Take to Reach Your Prospects?

Aug 15, 2007

For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions to make 3 attempts to every prospect. However, new data shows that these past statistics no longer hold true. Examinin...

Tagged: lead generation telemarketing, lead