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What do you do to train your lead generation professionals?

Jun 24, 2010

DMNews interviews TeleNet's Vice President to learn about our training tactics & best practices for successful lead generation agents. Training can't be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our lead generation agents into three skill levels. Each level has a specific set ...

Tagged: telemarketing lead generation, targeted lead generation, lead generation telemarketing, lead generation, sales leads

Hewlett-Packard division uses outbound telemarketing for lead generation

Jan 7, 2010

Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing

TeleNet Celebrates Banner Year Despite Economic Conditions

Dec 7, 2009

ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, lead generation telemarketing

TeleNet Walks the Talk

Jan 23, 2009

*Objective*: After advising clients on lead nurturing, TeleNet Marketing Solutions tweaked its own approach to new business acquisition two years ago. An expert in telemarketing, Bogart-Ga.-based TeleNet knew an ongoing conversation following the initial contact was necessary to turn prospects into buyers, said Kathy Rizzo, VP-marketing at TeleNet. *Strategy*: T...

Tagged: lead nurturing, lead generation telemarketing, telemarketing lead generation, lead nurturing telemarketing, telemarketing sales leads

5 Tips: Lead Generation Lift-Off

Jan 5, 2009

Growing your databases and driving sales means generating enough leads. So how can you make more of those essential connections? Five experts offer tips on how to beef up your lead-generating efforts *Stay strategically focused* - When conducting telemarketing lead generation campaigns, don't allow tactical aspects to overshadow your strategic focus. Capitalize on p...

Tagged: lead generation, lead generation telemarketing, lead nurturing, lead generation tips