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Blog Posts
How Lead Nurturing Affects Your Lead Metrics and ROI
Feb 12, 2008
We are frequently asked how lead nurturing will affect key metrics such as lead rate, cost per lead and ROI. The following data offers some insight based on our experience. Since nurturing activities are focused on "warm" opportunities, the percentage of conversations, which result in "sales-ready" leads is higher when compared to a teleprospecting (cold-calling) pr...
News Items
Five Key Steps to Measuring Your Lead-Nurturing Initiative
Nov 25, 2007
Chances are that you’ve heard of the term “lead nurturing” and are even using it - to some degree - within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not fall into a black hole between marketing and sales. Whether you are campaigning to gain budget approval to implement your nurturing s...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training