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Blog Posts

An Essential for Telemarketing Campaign Success – Sales Buy-in

Oct 26, 2010

There are a number of things that contribute to the success of a telemarketing driven lead generation campaign and countless metrics used to measure that success. Solid lead rates, conversion statistics, dial metrics, and sheer quantity of leads are some of the hard numbers we can take a look at in order to determine how our efforts are paying off. Monitoring these poin...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, lead nurturing telemarketing, lead generation telemarketing, telemarketing sales leads, telemarketing lead generation measurement

Lead Nurturing via telemarketing increases 127 percent among Best In Class Marketers

Apr 1, 2009

Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data hygiene), and lead nurturing. Most notably, lead nurturing via telemarketing has increased by 127 percen...

Tagged: lead nurturing, lead nurturing human touch, telemarketing lead generation, lead nurturing telemarketing, telemarketing sales leads

Use of "Pain Probing" in Lead Generation and Nurturing Telemarketing

Jun 10, 2008

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the “pains” or challenges your targeted prospects are experiencing. Pain probing is simply a line of questioning that makes the prospect think critically about their environment and the challenges they have with it. For example, * “How ...

Tagged: lead generation, targeted lead generation, lead nurturing, lead nurturing telemarketing, lead generation telemarketing

News Items

TeleNet Walks the Talk

Jan 23, 2009

*Objective*: After advising clients on lead nurturing, TeleNet Marketing Solutions tweaked its own approach to new business acquisition two years ago. An expert in telemarketing, Bogart-Ga.-based TeleNet knew an ongoing conversation following the initial contact was necessary to turn prospects into buyers, said Kathy Rizzo, VP-marketing at TeleNet. *Strategy*: T...

Tagged: lead nurturing, lead generation telemarketing, telemarketing lead generation, lead nurturing telemarketing, telemarketing sales leads

Three Ways To Improve Your Lead Nurturing Strategy

Sep 16, 2008

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like to improve in the next year, nurturing of long-term leads was the No. 1 response. Nurtu...

Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing

Best Practice Guides

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