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Blog Posts

Use of "Pain Probing" in Lead Generation and Nurturing Telemarketing

Jun 10, 2008

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the “pains” or challenges your targeted prospects are experiencing. Pain probing is simply a line of questioning that makes the prospect think critically about their environment and the challenges they have with it. For example, * “How ...

Tagged: lead generation, targeted lead generation, lead nurturing, lead nurturing telemarketing, lead generation telemarketing

Telemarketing: A Critical Step to Turning Responders to Qualified Leads - Part 3

Apr 28, 2008

If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading! In recent posts, the benefits of tele-qualifying your marketing responders have been addressed. Today, we’ll examine the results of a program ...

Tagged: lead nurturing, lead nurturing telemarketing, telemarketing sales leads, telequalification

News Items

Three Ways To Improve Your Lead Nurturing Strategy

Sep 17, 2008

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like to improve in the next year, nurturing of long-term leads was the No. 1 response. Nurtu...

Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing

Best Practice Guides

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