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Items tagged with 'lead nurturing'

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Best Practice Guides

Tips For Creating a Respectful & Successful Telemarketing Approach

Oct 22, 2009

Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...

Tagged: lead generation tips, b2b lead generation telemarketing, lead nurturing, telemarketing lead generation, telemarketing lead generation best practices, telemarketing sales leads, telemarketing leads

Survey Results: Best in Class Telemarketing Practices

Apr 1, 2009

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...

Tagged: best in class practices telemarketing, telemarketing lead generation, lead nurturing, lead generation, telemarketing sales leads