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Items tagged with 'multimedia telemarketing'

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Multi-touch Strategies: Using a Mix of Media in Lead Generation

Sep 4, 2008

Let’s imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, and sales eagerly takes the lead and closes it. As marketers, we know that this is rarely reality. Instead, it takes 14 touches on average to move a...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, lead nurturing, multimedia telemarketing


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