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Multi-touch Strategies: Using a Mix of Media in Lead Generation
Sep 4, 2008
Let’s imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, and sales eagerly takes the lead and closes it. As marketers, we know that this is rarely reality. Instead, it takes 14 touches on average to move a...
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Tagged: lead generation, targeted lead generation, teleprospecting, telemarketing lead generation, lead nurturing, telemarketing sales leads
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Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, teleprospecting lead generation