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News Items
Five Key Steps to Measuring Your Lead-Nurturing Initiative
Nov 25, 2007
Chances are that you’ve heard of the term “lead nurturing” and are even using it - to some degree - within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not fall into a black hole between marketing and sales. Whether you are campaigning to gain budget approval to implement your nurturing s...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing