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Blog Posts
Managing the Lifecycle of Your Leads
Aug 21, 2008
Marketing’s responsibilities should not end when a lead is generated and provided to the sales organization. Rather, marketing departments should seek ways to impact and track the entire lifecycle of the lead until closure. TeleNet's process to accomplish this is referred to as *Lead Lifecycle Management®.* Many companies rely on reporting from their CRM s...
Maintain A Strategic Vision for Your Lead Generation Initiatives
Aug 12, 2008
Is tactical campaign management getting in the way of your strategic vision? It’s easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your results. However, it’s also important to maintain a strategic focus on your efforts. Here are some steps that you can take to help kee...
Avoid Becoming Complacent with Your Lead Generation Results
Jul 31, 2008
Often times when programs are running well (steady lead rate), our clients are less engaged. It’s certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there’s a tendency to disengage. However, that can lead to complacency and ultimately can result in missed opportunities. Consider t...
News Items
DM News Tool Box: Closed Loop Lead Data
May 5, 2008
Question: *How can I better obtain closed-loop data on my leads in order to show ROI?* Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions. This administrator would be a person who can actively monitor the CRM system, ensuring leads a...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training