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Blog Posts

An Easy Way to Support Sales and Maximize Lead Follow-up

May 20, 2010

When telemarketing sales leads are fed through our client’s CRM system and appear for a designated partner or sales representative for follow-up, my contact information is visible to them, so that if they have any questions or comments before placing that critical call to the account, I can assist if necessary. One interesting aspect about the conversations that I ha...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, sales lead management, telemarketing sales leads, lead generation closed loop

The Five Most Read Lead Generation Tips & Best Practices

Nov 13, 2008

As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a few minutes out of each week to read our tips and suggestions and hope you’ve found the information helpful. Since we have so many new ...

Tagged: lead nurturing, lead generation telemarketing, lead nurturing, sales lead management, telemarketing sales leads, telemarketing lead generation

Managing the Lifecycle of Your Leads

Aug 21, 2008

Marketing’s responsibilities should not end when a lead is generated and provided to the sales organization. Rather, marketing departments should seek ways to impact and track the entire lifecycle of the lead until closure. TeleNet's process to accomplish this is referred to as *Lead Lifecycle Management®.* Many companies rely on reporting from their CRM s...

Tagged: lead lifecycle management, sales lead management, lead generation, telemarketing sales lead generation

News Items

DM News Tool Box: Closed Loop Lead Data

May 5, 2008

Question: *How can I better obtain closed-loop data on my leads in order to show ROI?* Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions. This administrator would be a person who can actively monitor the CRM system, ensuring leads a...

Tagged: lead generation, telemarketing closed loop, sales lead management, lead generation closed loop

Best Practice Guides

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