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Blog Posts

How Telemarketing Can Maximize ROI from Dimensional Direct Mail

Jul 20, 2010

Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over $175 billion was spent globally in 2009 on B2B and B2C direct mail marketing efforts. While direct mail has been a proven me...

Tagged: telemarketing lead generation, targeted telemarketing, telemarketing and direct mail, sales lead telemarketing, sales leads, telemarketing appointment setting

Getting The Most Bang From Web Responders

May 22, 2009

We have seen some fabulous results come out of responder or presales campaigns over the years. Given the expense of in-person events and the increase in the web as a method for contacts to gather information prior to a purchase, it’s no surpirse that responder initiatives are becoming a very popular method of generating lists for telemarketing or sales follow-up. Ther...

Tagged: telemarketing lead generation, lead generation, telemarketing tequalification, sales leads, telemarketing sales leads

“Dedicating” Yourself to Lead Generation Telemarketing

Feb 26, 2008

Many of our clients are faced with the decision of whether to outsource telemarketing on a campaign basis or to invest in a dedicated telemarketing agent (or team of agents) on a long-term basis. Assuming your overall telemarketing volume warrants it, utilizing a dedicated team on a consistent basis has noticeable benefits. Some of those advantages are… *Training*-...

Tagged: telemarketing leads, sales leads, teleprospecting leads

News Items

What do you do to train your lead generation professionals?

Jun 24, 2010

DMNews interviews TeleNet's Vice President to learn about our training tactics & best practices for successful lead generation agents. Training can't be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our lead generation agents into three skill levels. Each level has a specific set ...

Tagged: telemarketing lead generation, targeted lead generation, lead generation telemarketing, lead generation, sales leads

To CRM or Not

Dec 19, 2007

As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Whether it's Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the same - “Yes, but you have to understand the pros and cons before making a decision.” There are benefits of having your e...

Tagged: crm, telemarketing, sales leads

Best Practice Guides

Six Questions to Ask When Seeking a Lead Generation TM Agency.

Jun 10, 2010

If you're evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask. # *What is your knowledge of my company / industry?* Finding an agency with relevant experience is crucial. Tell me about your experience in my industry. What’s your approach? Do you have case studies to share? Are you working with my co...

Tagged: telemarketing lead generation, lead generation telemarketing, sales leads, targeted lead generation, sales leads telemarketing