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Best Practice Guides

How to Improve your 2011 Telemarketing Lead Generation Results

Nov 15, 2010

As we approach 2011, here are six tactics that will improve your lead generation results and yield a positive return on investment. *Define (and Redefine) Quality* You’ve likely heard the saying “if you throw enough stuff at the wall, something is bound to stick”. While this may be true, it’s not a wise strategy when defining how many and what type of leads shoul...

Tagged: lead generation, targeted lead generation, lead generation telemarketing, lead generation telemarketing best practices, sales leads telemarketing, lead nurturing

Six Questions to Ask When Seeking a Lead Generation TM Agency.

Jun 10, 2010

If you're evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask. # *What is your knowledge of my company / industry?* Finding an agency with relevant experience is crucial. Tell me about your experience in my industry. What’s your approach? Do you have case studies to share? Are you working with my co...

Tagged: telemarketing lead generation, lead generation telemarketing, sales leads, targeted lead generation, sales leads telemarketing