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Items tagged with 'targeted lead generation'

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Blog Posts

Using Telemarketing for Service-Led Engagements

Feb 25, 2010

If you’re tasked with generating leads for a Service led engagement (as opposed to a product or attaching services to a product), than you likely know that your telemarketing programs require different tactics and methodology. Following are four strategies that we recommend deploying… # *Engage high with relevant messaging*. In many cases, Service-led engagements n...

Tagged: telemarketing lead generation, lead generation, targeted lead generation, lead nurturing

Tele-Qualification - Not All Inquiries Are Created Equally

Feb 10, 2010

Many B2B marketers responsible for demand generation refer to “inquiries” and “responders” interchangeably. These are prospects that raise their hand in some fashion – whether by attending an event, requesting information, or viewing content. Tele-qualification is widely utilized to qualify these prospects before passing to the Sales organization. When setting expe...

Tagged: telemarketing lead generation, lead generation, lead nurturing, targeted lead generation, telemarketing benchmarks, telequalification

Reviewing the Big Picture

Jan 26, 2010

I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year’s goals, as well as review, discuss and set our new goals for 2010. Our annual group forum brings everyone on the same page. The momentum of a group of people is much st...

Tagged: telemarketing sales leads, telemarketing lead generation, lead generation, targeted lead generation, lead nurturing


News Items

Hewlett-Packard division uses outbound telemarketing for lead generation

Jan 7, 2010

Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing

TeleNet Celebrates Banner Year Despite Economic Conditions

Dec 7, 2009

ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, lead generation telemarketing

Leads let you down? Look at the source

Oct 1, 2009

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...

Tagged: lead generation, b2b lead generation, telemarketing lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads


Best Practice Guides

Best Practices in Targeting C-Level Executives

Apr 2, 2009

h1. *Overview* Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan and evaluate potential returns when developing C-Level campaigns it is not suggested to discount a C-Level campaign ...

Tagged: lead generation, targeted lead generation, lead generation to clevels, clevel telemarketing, telemarketing to executives, lead generation to executives

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

May 19, 2008

When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, lead generation partner

How Do You Compare? Best In Class Telemarketing Practices

Feb 12, 2008

Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team because 70 percent of your peers don’t either? It may make you feel better, but it’s not very helpful if you are trying to ...

Tagged: telemarketing strategy, targeted lead generation