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Blog Posts
Using Telemarketing for Service-Led Engagements
Feb 25, 2010
If you’re tasked with generating leads for a Service led engagement (as opposed to a product or attaching services to a product), than you likely know that your telemarketing programs require different tactics and methodology. Following are four strategies that we recommend deploying… # *Engage high with relevant messaging*. In many cases, Service-led engagements n...
Tele-Qualification - Not All Inquiries Are Created Equally
Feb 10, 2010
Many B2B marketers responsible for demand generation refer to “inquiries” and “responders” interchangeably. These are prospects that raise their hand in some fashion – whether by attending an event, requesting information, or viewing content. Tele-qualification is widely utilized to qualify these prospects before passing to the Sales organization. When setting expe...
Jan 26, 2010
I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year’s goals, as well as review, discuss and set our new goals for 2010. Our annual group forum brings everyone on the same page. The momentum of a group of people is much st...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Leads let you down? Look at the source
Oct 1, 2009
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...
Best Practice Guides
Best Practices in Targeting C-Level Executives
Apr 2, 2009
h1. *Overview* Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan and evaluate potential returns when developing C-Level campaigns it is not suggested to discount a C-Level campaign ...
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
How Do You Compare? Best In Class Telemarketing Practices
Feb 12, 2008
Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team because 70 percent of your peers don’t either? It may make you feel better, but it’s not very helpful if you are trying to ...
Building Contact Data
Marketing departments need quality data in order to consistently contrib... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Four Ways to Engage With Your Sales Reps
We commonly see a split between marketing and sales organizations, which... Read more »
Tagged: lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads