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Blog Posts
The Great Debate: Telemarketing Lead Generation Quality vs. Quantity
May 8, 2008
When presented with the question of whether you want high _quality_ leads or a high _quantity_ of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you probably really and truly want to have both. So, is this possible? Yes. However, to obtain both you have to first focus your atten...
News Items
New Data on Best Telemarketing Tactics: 5 Tips to Improve Your Lead Generation Calls
Apr 30, 2008
TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately. Included in MarketingSherpa's article are 5 top tips you can use immediately to generate more leads. If you are a MarketingSherpa subscriber, ...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
When marketing professionals set out to conduct an evaluation of lead generat... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, lead generation partner
How Lead Nurturing Affects Your Lead Metrics and ROI
We are frequently asked how lead nurturing will affect key metrics such ... Read more »
Tagged: nurturing, teleprospecting, content, lead nurturing metrics