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Blog Posts

Tips for Telemarketing Lead Generation to Government Agencies

Oct 11, 2010

When targeting government agencies via telemarketing, there are several key considerations to keep in mind. * *Know Seasonal Buying Cycles* – typically planning is during the summer, thus conducting telemarketing lead generation efforts in the spring is ideal as IT managers and directors are submitting requests for their planning cycle. For large IT initiatives ge...

Tagged: telemarketing lead generation, lead generation, lead generation telemarketing, lead nurturing, telemarketing leads, telemarketing sales leads, targeted telemarketing

How Telemarketing Can Maximize ROI from Dimensional Direct Mail

Jul 20, 2010

Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over $175 billion was spent globally in 2009 on B2B and B2C direct mail marketing efforts. While direct mail has been a proven me...

Tagged: telemarketing lead generation, targeted telemarketing, telemarketing and direct mail, sales lead telemarketing, sales leads, telemarketing appointment setting

Proactively Selling To Customers

Apr 15, 2010

As a sales person, I know that it’s important to find opportunities to talk with clients (not just prospects) about our capabilities and our entire services portfolio. This is necessary even for clients who have been working with us for years. We all get so busy day-to-day focused on whatever given fire is burning the brightest, and thus, keeping an eye on a vendo...

Tagged: telemarketing leads, telemarketing lead generation, lead nurturing, telemarketing sales leads, targeted telemarketing, telemarketing lead generation customers

News Items

New Data on Best Telemarketing Tactics: 5 Tips to Improve Your Lead Generation Calls

Apr 30, 2008

TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately. Included in MarketingSherpa's article are 5 top tips you can use immediately to generate more leads. If you are a MarketingSherpa subscriber, ...

Tagged: targeted lead generation, lead generation, telemarketing sales leads, targeted telemarketing, lead nurturing

Best Practice Guides

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