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News Items

Why Social Media Doesn't Replace Tradition

Feb 1, 2011

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media - think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of lead generation. According to a 2010 B2B Survey conducted by Forrester and Marke...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing and social media, traditional lead generation

B-to-B Marketers Connect with Social Media

Jul 27, 2009

Four marketing experts, including TeleNet's Vice President of Marketing, provide B2B insight on social media. *Rob Crumpler* _President and CEO, BuzzLogic_ Social media is revolutionizing the nature of the business-to-business relationship. From searching for software to sharing success stories, decision makers are increasingly leveraging the Web, and nearly all...

Tagged: telemarketing and social media, b2b social media, traditional marketing social media, integration social media tips

Best Practice Guides

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