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How Telemarketing Can Maximize ROI from Dimensional Direct Mail

Jul 20, 2010

Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over $175 billion was spent globally in 2009 on B2B and B2C direct mail marketing efforts. While direct mail has been a proven me...

Tagged: telemarketing lead generation, targeted telemarketing, telemarketing and direct mail, sales lead telemarketing, sales leads, telemarketing appointment setting

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

Jun 23, 2008

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post "What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign":http://www.telenetmarketing.com/blog/21/What-You-Should-Consider-Before-...

Tagged: appointment setting, appointment setting telemarketing, telemarketing appointment setting, telemarketing sales leads, telemarketing leads

Effectiveness of High-end “Hooks” Combined with Telemarketing

May 19, 2008

Following Melissa Joffrion’s April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing _qualified_ appointments via telemarketing. I’ll share my answer with everyone… Per Melissa’s blog entry, "What You Should Consider Before Launching an Appo...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, targeted lead generation

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