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Quantity vs Quality: Measuring your list sources effectively
Mar 16, 2009
Ashlea’s thoughts a few weeks ago got me thinking about the ever-present issue of quality of leads vs. quantity of leads, specifically when looking at list sources. Now we all like that full report that shows 50 leads for the week and we can get in a mindset of “what have you done for me lately” when it comes to telemarketing. The key point is that quantity isn’t ever...
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