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Economy Drives Up the Importance of Data Hygiene - Part 2

Feb 26, 2009

Jon’s comments last week on the importance of data hygiene in today’s economy got me thinking of some other things companies can be doing to serve their market in times of turmoil. Why not use a data cleansing/profiling effort as a reason to reach out to your customer base, let them know that you’re still there for them, keep your finger on the pulse, maybe offer them ...

Tagged: lead generation, telemarketing data cleansing, telemarketing data hygiene, telemarketing sales leads, lead nurturing

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Oct 28, 2008

Considering that over 60% of a telemarketing lead generation campaign’s success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for many marketing and sales departments. Although every organization has unique data challenges or...

Tagged: telemarketing data cleansing, telemarketing database, telemarketing lead generation, telemarketing contact verification, telemarketing contact supplementation

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