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Maximizing Your Telemarketing Lists During Today's Job Climate

Apr 16, 2009

In the current economy, almost every one of us has felt at least some of the effect of the business downturn. Ask anyone, and either they, or someone they know has either been “downsized”, “rightsized” or “globalized”. As the massive layoffs and restructurings continue, it has a direct impact on your customers and prospects that you can measure, in lost revenue or slowe...

Tagged: lead generation, lead generation lists, telemarketing lead generation, telemarketing data hygiene, targeted lead generation

Economy Drives Up the Importance of Data Hygiene - Part 2

Feb 26, 2009

Jon’s comments last week on the importance of data hygiene in today’s economy got me thinking of some other things companies can be doing to serve their market in times of turmoil. Why not use a data cleansing/profiling effort as a reason to reach out to your customer base, let them know that you’re still there for them, keep your finger on the pulse, maybe offer them ...

Tagged: lead generation, telemarketing data cleansing, telemarketing data hygiene, telemarketing sales leads, lead nurturing

Economy Drives Up the Importance of Data Hygiene

Feb 20, 2009

The economy’s recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality that businesses are forced to face. And despite these challenges and tough decisions, businesses still have to meet b...

Tagged: telemarketing data hygiene, telemarketing sales leads, lead generation, lead generation telemarketing

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