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Blog Posts
Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads
Jul 14, 2008
Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our “best in class” marketers integrate email _and_ direct mail into their telemarketing strategy. While nearly everyone surveyed indicated they are integrating email, the “best in cl...
News Items
DM News Tool Box: Combining Direct Mail with Teleservices
May 12, 2008
Question: *We integrate e-mail with our outbound telemarketing lead generation efforts. Should we add direct mail to our mix too?* Answer: “One of the most interesting discoveries of a survey we analyzed was that a majority — 63.4% — of our ‘best in class' hi-tech marketers integrate e-mail _and_ direct mail into their telemarketing strategy (as opposed to email on...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training