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Best Practice Guides

Six Questions to Ask When Seeking a Lead Generation TM Agency.

Jun 10, 2010

If you're evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask. # *What is your knowledge of my company / industry?* Finding an agency with relevant experience is crucial. Tell me about your experience in my industry. What’s your approach? Do you have case studies to share? Are you working with my co...

Tagged: telemarketing lead generation, lead generation telemarketing, sales leads, targeted lead generation, sales leads telemarketing

Tips For Creating a Respectful & Successful Telemarketing Approach

Oct 22, 2009

Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...

Tagged: lead generation tips, b2b lead generation telemarketing, lead nurturing, telemarketing lead generation, telemarketing lead generation best practices, telemarketing sales leads, telemarketing leads

Survey Results: Best in Class Telemarketing Practices

Apr 1, 2009

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...

Tagged: best in class practices telemarketing, telemarketing lead generation, lead nurturing, lead generation, telemarketing sales leads