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Blog Posts
Four Ways to Engage With Your Sales Reps
Mar 3, 2010
We commonly see a split between marketing and sales organizations, which I find odd, since we’re all after the same objectives. Keeping your sales team aware and engaged in your lead generation activity is crucial to a painless, successful marketing campaign. The first step is to ensure you have Sales Management’s buy-in on your definition of “sales-ready” leads, as ...
Three Steps to Starting the New Year Off Right
Jan 12, 2010
While the end of the year can be quite hectic due to professional and personal obligations, the beginning of a new year is a great time for planning and optimizing your telemarketing lead generation initiatives. Here are 3 steps to help you refocus and start the New Year off right: # *Review 2009 Performance*: Take the time to analyze your results. How did you...
Utilizing Telemarketing as a Component of New Product Announcements
Dec 9, 2009
For me, one of the highlights of this year has been the announcement and promotion of a new product for a client in the high tech sector. Analyzing market responses, educating customers, peaking interest, and driving leads have been the four primary objectives of the campaign. Although conversations are not an exact science- following the objectives as steps ensures...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
Leads let you down? Look at the source
Oct 1, 2009
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...
Best Practice Guides
Nine Tips For Creating a Respectful & Successful Telemarketing Approach
Oct 22, 2009
Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Top Ten Telemarketing Best Practices
Jan 15, 2008
# Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your sales cycle, steps within your sales cycle, how your prospects evaluate your products/services, etc. Answering ...
Building Contact Data
Marketing departments need quality data in order to consistently contrib... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Keep Content Current to aid Lead Generation
One key to a successful demand generation campaign is making sure market... Read more »
Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation