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Blog Posts
Increasing Leads Through Active Listening & Responding with Value
Aug 30, 2010
Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of "developing an effective call guide, not a script":http://www.telenetmarketing.com/blog/141/How-to-Guide-a-Conversation-Not-Script-It. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & cl...
How to Target SMB Accounts with Telemarketing Lead Generation
Aug 17, 2010
TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it’s easy to get a purchasing conversation going because Enterprise size businesses typically have a dedicated IT budget and a clear purchasing plan from one year to the next. The same could even be ...
Understanding the Three Cs of Sales Reps
Aug 12, 2010
The owner of the first marketing agency that I worked for taught me the “Three Cs of Sales Reps”. I’ve googled this topic to see if it’s documented elsewhere. Since I have not been able to locate it, I think it’s a topic worth sharing with our readers. In my opinion, it’s something that all Marketers should know- especially those who are tasked with creating leads fo...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
Leads let you down? Look at the source
Oct 1, 2009
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...
Best Practice Guides
Tips For Creating a Respectful & Successful Telemarketing Approach
Oct 22, 2009
Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Top Ten Telemarketing Best Practices
Jan 15, 2008
# Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your sales cycle, steps within your sales cycle, how your prospects evaluate your products/services, etc. Answering ...
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices