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Blog Posts
Be Involved!! Call Calibrations are Critical for Lead Generation Success
Oct 2, 2008
It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor to vendor. Most firms will utilize formal sales and telemarketing training in order to teach and employ the greatest calling techniq...
Telemarketing Lead Generation Program Launch: What to Expect
Sep 11, 2008
So, you’ve just launched your lead generation campaign! Have you started to ask yourself “Where are all the leads?” You’ve put all this time and energy into identifying your target audience, determining a call to action, crafting a flawless message… why aren’t the leads rolling in? I think everyone understands that it’s going to take a little while for leads to s...
Avoid Becoming Complacent with Your Lead Generation Results
Jul 31, 2008
Often times when programs are running well (steady lead rate), our clients are less engaged. It’s certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there’s a tendency to disengage. However, that can lead to complacency and ultimately can result in missed opportunities. Consider t...
News Items
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Best Practice Guides
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Top Ten Telemarketing Best Practices
Jan 15, 2008
# Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your sales cycle, steps within your sales cycle, how your prospects evaluate your products/services, etc. Answering ...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training