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Blog Posts
Effectiveness of High-end “Hooks” Combined with Telemarketing
May 19, 2008
Following Melissa Joffrion’s April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing _qualified_ appointments via telemarketing. I’ll share my answer with everyone… Per Melissa’s blog entry, "What You Should Consider Before Launching an Appo...
What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign
Apr 29, 2008
Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there are several points to consider. First, *what types of appointments* will benefit your sales t...
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing