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Effectiveness of High-end “Hooks” Combined with Telemarketing

May 19, 2008

Following Melissa Joffrion’s April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing _qualified_ appointments via telemarketing. I’ll share my answer with everyone… Per Melissa’s blog entry, "What You Should Consider Before Launching an Appo...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, targeted lead generation

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Apr 29, 2008

Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there are several points to consider. First, *what types of appointments* will benefit your sales t...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, telemarketing leads

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