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Using Telemarketing to Generate Channel Leads
Mar 22, 2010
When conceiving telemarketing programs aimed at driving net new business to your resellers it’s important to keep a few best practices in mind to optimize your budget and avoid channel conflict. Here they are: * Ensure that your product/service offerings (the focus of your campaign) are carefully mapped to the “right” resellers. Also, determine where you’ll send lead...
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