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Blog Posts

Using TeleProspecting to Educate the Market & Promote the CLOUD

Jan 23, 2012

From a technology perspective, nothing in recent history has taken the market by storm quite like moving to the Cloud. A generation ago, virtualizing servers and storage was all the rage; this approach to managing IT platforms revolutionized the way businesses thought about hardware and software in their computer environment. Economies of scale, simplified manageabil...

Tagged: targeted lead generation, teleprospecting, lead generation, lead nurturing, telemarketing sales leads, teleprospecting lead generation

How to Use Lead Scoring to Optimize your “Human Touch” Lead Nurturing Strategy

Jan 16, 2012

"Lead Nurturing":http://www.telenetmarketing.com/services/lead-nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today’s marketing world. While most email nurturing engines offer lead scoring as an option, it is important to remember your on-going “human touch” efforts as well. Be...

Tagged: lead nurturing, telenurture, teleprospecting, lead generation, targeted lead generation, telemarketing sales leads

3 Tips to Positively Impact Lead Generation in 2012

Jan 4, 2012

At the beginning of each year, I usually blog about starting the New Year off on the right foot. In previous years, I have highlighted some ideas and tactics to help you improve your lead generation efforts in the following posts: "Three Steps to Starting the New Year Off Right":http://www.telenetmarketing.com/blog/119/Three-Steps-to-Starting-the-New-Year-Off-Right and...

Tagged: lead generation, lead nurturing, targeted lead generation, teleprospecting, telemarketing sales leads, telemarketing lead generation

News Items

TeleNet Marketing Announces Seventh Consecutive Year of Growth

Jan 9, 2012

BOGART, Ga. January 9, 2012 - TeleNet Marketing Solutions announced today that 2011 was its seventh consecutive year of growth. The company ended 2011 with a revenue increase of more than 14 percent. Despite strains in the global economy, TeleNet grew in employees, client base and revenue, and expanded services to include outreach in Latin America. Gregg Garrett, p...

Tagged: lead generation, targeted lead generation, teleprospecting, telemarketing lead generation, lead nurturing, telemarketing sales leads

Why Social Media Doesn't Replace Tradition

Feb 1, 2011

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media - think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of lead generation. According to a 2010 B2B Survey conducted by Forrester and Marke...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing and social media, traditional lead generation

Acuity Achieves Success With TeleNet

Dec 9, 2010

Contracting out contact center tasks to the right partners—BPO (business process outsourcer) firms that excel in people, process and technology--can generate significant bottom-line results. For these outsourcing companies’ success depends on how well they can make their clients’ programs successful. Acuity Brands, which sells commercial lighting products to the new ...

Tagged: lead generation, lead nurturing, targeted lead generation, telemarketing lead generation, telemarketing sales leads, lead generation telemarketing

Best Practice Guides

Tips For Creating a Respectful & Successful Teleprospecting Approach

Apr 4, 2011

Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to...

Tagged: lead generation tips, b2b lead generation telemarketing, cold calling tips, teleprospecting, lead nurturing, telemarketing lead generation, telemarketing lead generation best practices, telemarketing sales leads, telemarketing leads

Survey Results: Best in Class Telemarketing Practices

Apr 1, 2009

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...

Tagged: best in class practices telemarketing, telemarketing lead generation, lead nurturing, lead generation, telemarketing sales leads

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

May 19, 2008

When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, lead generation partner