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Blog Posts
The Five Most Read Lead Generation Tips & Best Practices
Nov 13, 2008
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a few minutes out of each week to read our tips and suggestions and hope you’ve found the information helpful. Since we have so many new ...
How to Keep (and even increase!) Telemarketing Lead Generation Budgets
Oct 23, 2008
At "MarketingSherpa’s B2B Summit":http://www.marketingsherpa.com/ earlier this month, a survey of B2B marketers unveiled statistics relating to increasing or decreasing marketing budget by area. The report showed some trends. For instance, the majority of B2B marketers are planning to decrease dollars for TV Advertising. However, relating specifically to telemarketing...
The Importance of Lead Generation Goals: Setting, Communicating, & Tracking
Oct 16, 2008
Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success. Goals are best created with the input and approval of all parties involved. That means a joint effort on the part of both client and telemarketing vendor. Furt...
News Items
New Data on Best Telemarketing Tactics: 5 Tips to Improve Your Lead Generation Calls
Apr 30, 2008
TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately. Included in MarketingSherpa's article are 5 top tips you can use immediately to generate more leads. If you are a MarketingSherpa subscriber, ...
Tool Box - Answering Questions on Email, CRM and Direct Mail
Oct 18, 2007
*What are some of the best practices in lead-nurturing?* Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions recommends telemarketing, "to call and ask pointed questions about prospects' business challenges, "pains" and priorities, which will provide the information necessary to appropriately arrange your prospects into major categories." Once you have made con...
Telemarketing still viable, friendly technology
Sep 15, 2006
The Atlanta Business Chronicle interviews TeleNet's clients, Logility Inc and BancIntelligence, who share their experiences with e-marketing, direct mail and telemarketing in order to generate sales leads. BancIntelligence credits TeleNet Marketing Solutions with helping their organization grow from 200 clients to over 500 clients in the past two years. Please click...
Best Practice Guides
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing