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Blog Posts
Jun 16, 2010
As we near the halfway mark of 2010, it’s a good idea for Marketing and Sales managers to take a detailed look at their lead pipeline and the current status of the marketing leads created thus far. If you’re like many companies, a percentage of the marketing leads provided to your Sales organization over the last 6 months have likely fallen out of the pipeline. Some w...
Hiring and Maintaining Motivated Telemarketing Agents
Jun 14, 2010
After recently reading an article about call center work in Connections Magazine, I started thinking about the content in the prior submissions I’ve made in regards to screening candidates for the Marketing Communications Specialist position here at TeleNet. The primary point in both blogs was to give perspective on what the ideal candidate possesses in order for our c...
An Easy Way to Support Sales and Maximize Lead Follow-up
May 20, 2010
When telemarketing sales leads are fed through our client’s CRM system and appear for a designated partner or sales representative for follow-up, my contact information is visible to them, so that if they have any questions or comments before placing that critical call to the account, I can assist if necessary. One interesting aspect about the conversations that I ha...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Leads let you down? Look at the source
Oct 1, 2009
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...
Best Practice Guides
Tips For Creating a Respectful & Successful Telemarketing Approach
Oct 22, 2009
Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...
Survey Results: Best in Class Telemarketing Practices
Apr 1, 2009
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices