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Blog Posts
Four Ways to Engage With Your Sales Reps
Mar 3, 2010
We commonly see a split between marketing and sales organizations, which I find odd, since we’re all after the same objectives. Keeping your sales team aware and engaged in your lead generation activity is crucial to a painless, successful marketing campaign. The first step is to ensure you have Sales Management’s buy-in on your definition of “sales-ready” leads, as ...
Breaking through the Clutter to Generate Leads
Feb 2, 2010
In most cases, your marketing campaigns are targeting the same prospects that many of your competitors and partners are also targeting. Your prospects are constantly being contacted via phone, mail and email; and the key to breaking through the clutter is to stand out. Here are three ways to do so: # *Break the mold*. Instead of sending a flat direct mail piece, ...
Jan 26, 2010
I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year’s goals, as well as review, discuss and set our new goals for 2010. Our annual group forum brings everyone on the same page. The momentum of a group of people is much st...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Leads let you down? Look at the source
Oct 1, 2009
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. *Mac McIntosh* _President and principal consultant, Mac McIntosh Inc_ Getting the best lead generation results often comes down to business-to-business marketers ...
Best Practice Guides
Nine Tips For Creating a Respectful & Successful Telemarketing Approach
Oct 22, 2009
Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...
Survey Results: Best in Class Telemarketing Practices
Apr 1, 2009
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Building Contact Data
Marketing departments need quality data in order to consistently contrib... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Keep Content Current to aid Lead Generation
One key to a successful demand generation campaign is making sure market... Read more »
Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation