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Items tagged with 'telemarketing strategies'

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Gatekeepers: Strategies That Work

Sep 16, 2009

As some of you know, one of the single most challenging factors in lead generation is dealing with the Gatekeepers. These are individuals, more commonly known as administrative assistants, operators, etc, who guard the communication lines of the decision makers we want to reach during our telemarketing efforts. Like it or not, this is part of their job. Their job, in...

Tagged: telemarketing lead generation, telemarketing gatekeeper strategies, telemarketing strategies, lead generation telemarketing, lead generation

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy - Part 2

May 30, 2008

To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact and leaving a message about TeleNet’s Marketing’s services. *Here is the scenario*: TeleNet is calling a prospect who inquired through the w...

Tagged: telemarketing sales leads, lead generation, targeted lead generation, telemarketing leads, telemarketing strategies, lead generation strategies


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