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Best Practice Guides
Best Practices in Targeting C-Level Executives
Apr 2, 2009
h1. *Overview* Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan and evaluate potential returns when developing C-Level campaigns it is not suggested to discount a C-Level campaign ...
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