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Tele-Qualification - Not All Inquiries Are Created Equally

Feb 10, 2010

Many B2B marketers responsible for demand generation refer to “inquiries” and “responders” interchangeably. These are prospects that raise their hand in some fashion – whether by attending an event, requesting information, or viewing content. Tele-qualification is widely utilized to qualify these prospects before passing to the Sales organization. When setting expe...

Tagged: telemarketing lead generation, lead generation, lead nurturing, targeted lead generation, telemarketing benchmarks, telequalification

Telemarketing: A Critical Step to Turning Responders to Qualified Leads - Part 3

Apr 28, 2008

If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading! In recent posts, the benefits of tele-qualifying your marketing responders have been addressed. Today, we’ll examine the results of a program ...

Tagged: lead nurturing, lead nurturing telemarketing, telemarketing sales leads, telequalification

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