Marketing Blog & News

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there are several points to consider.

First, what types of appointments will benefit your sales team/channel the most: Foot-in-door or Qualified Appointments?

Foot-in-door appointments are just that- a way for the channel to get in the door to an account. They do not necessarily have a project planned or a defined need, but they do agree to meet with a rep.