Marketing Blog & News

How to Keep (and even increase!) Telemarketing Lead Generation Budgets

At MarketingSherpa B2B Summit earlier this month, a survey of B2B marketers unveiled statistics relating to increasing or decreasing marketing budget by area. The report showed some trends. For instance, the majority of B2B marketers are planning to decrease dollars for TV Advertising. However, relating specifically to telemarketing, nearly as many B2B marketers reported that telemarketing dollars will be