Marketing Blog & News

Lead Nurturing via telemarketing increases 127 percent among Best In Class Marketers

Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data hygiene), and lead nurturing. Most notably, lead nurturing via telemarketing has increased by 127 percent among our