Marketing Blog & News

New Debate- To Leave a Voice Mail or Not

Voice mail has been around for twenty-five years and yet today there is a new debate as to whether voice mail is worthwhile anymore. Articles published in the Boston Globe and NY Times, which question the use of the seemingly outdated technology, have ignited this debate. However, I believe voice mail is valuable to b2b tele-prospecting.

According to the statistics quoted in both articles, more than thirty percent of people do not check their voice mail for 3 days or longer. Although that is a large percentage, the statistics do not seem to differentiate business vs. personal voice mails (specifically stating