Marketing Blog & News

Lead Generation Call Technique –

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider:

  1. Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted if you discover that they are not the right person at the end of the actual conversation.
  2. Provide a clear, concise offer-centered reason for your call. This helps to clarify with the contact why you are actually calling. How many times has someone called you and started with something like