Marketing Blog & News

Utilizing Telemarketing as a Component of New Product Announcements

For me, one of the highlights of this year has been the announcement and promotion of a new product for a client in the high tech sector.

Analyzing market responses, educating customers, peaking interest, and driving leads have been the four primary objectives of the campaign. Although conversations are not an exact science- following the objectives as steps ensures clear and methodical progress in getting the word out about the new product.

Setting up the telemarketing campaign to clearly capture intelligence and market responses has allowed analysis and understanding of what the market is saying and how it