Marketing Blog & News

Hewlett-Packard division uses outbound telemarketing for lead generation

Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year.

Read the full story and learn how Hewlett-Packard has utilized TeleNet Marketing’s services to increase their qualified leads by 30-40%