Marketing Blog & News

Keeping the Primary Objective Top of Mind

What is your company ultimate goal? There are many different ways of answering this, but any response will ideally involve putting the needs of your customer first. Our mission statements, values, and corporate climate should all emanate from the fundamental desire to serve the customer.

So, what criteria do you use when evaluating lead generation vendors? Again, while there are various considerations that must be made, one question that you should ask is,