Marketing Blog & News

TeleNet Marketing Restructures after Sixth Straight Year of Growth

BOGART, Ga. January 19, 2011′ After announcing TeleNet Marketing’s sixth straight year of growth, the lead generation and lead nurturing company’s co-founders Gregg Garrett and Jay Burgdorf have decided to streamline the CEO and CFO duties to meet the needs of their growing enterprise.

Founded in 1999, TeleNet employs 223 full-time workers outside Atlanta to serve companies primarily in the high-tech sector. In 2010, TeleNet’s, revenues increased by more than 18 percent. To accommodate the growth, the company added a new call center in Oconee County.

Garrett has assumed the role of chief executive officer responsible for TeleNet’s operations, information technology, human resources and sales and marketing departments. Each department vice president will report to Garrett.

“As we analyzed our business model to pinpoint ways to create a more efficient structure, which would benefit both our employees and our clients, it became apparent that streamlining our major business departments would help achieve our goals,” said Garrett.

Burgdorf will focus his role exclusively on all financial aspects of TeleNet’s business as the chief financial officer.

“With TeleNet’s focus on growth, our company needs additional focus on the financial aspects of our business model,” said Burgdorf. “My strength has always been in the area of financial and legal intellectual property.

“If we didn’t know it before, since 2008, we definitely learned that companies closely align our telemarketing activities with driving their revenue,” added Burgdorf. “The company expects more growth next year.”

About TeleNet Marketing

TeleNet is the lead generation and lead nurturing company that was built around a single idea: giving clients valuable information they can trust. Keeping this promise is how TeleNet has helped national and international brands grow their business through targeted lead generation. TeleNet works with companies that specialize in hardware, software, IT services, telecommunications, and financial services.