Marketing Blog & News

Not Satisfied with Lead Generation Results? Seek to Change & Improve

Earlier this month we celebrated the July 4th holiday and our country independence. To greatly simplify the revolution, many people were unsatisfied with the system in place and felt passionately about making a change. That type of courage and risk is admired in our nation. We call for change when things are not working.

Do you do the same thing in your business? Do you call for a change in process when the current one isn’t working? Do you move to a new strategy when you are not meeting goals?

When pipeline results from your lead generation and/or lead nurturing initiatives are not up to par, there may be many contributing factors. To improve, you must take the time to analyze the data and follow the processes from